Reviewed · MONTMARTRE TOURS
Cheese & Wine Tasting in Montmartre with Local Cheesemonger
French cheese and wine make more sense when someone explains what is on your plate. At 98 Rue Marcadet in Montmartre, Max leads a two-hour tasting through eight French cheeses and five French wines, including a sparkling wine, in a warm space with stone walls and a green wooden front.
I like two things right away: the generous portions and the relaxed teaching style. Max uses maps, stories, and plain explanations to connect each cheese and wine with its French region. The main consideration is that this is a substantial tasting, not a light snack. You may leave pleasantly full, and perhaps a little tipsy.
The best parts at a glance

- Eight cheeses in one sitting: You get a broad look at French styles, flavors, textures, and regional traditions.
- Five wines with pairings: The tasting includes a sparkling wine, with each pour chosen to bring out something different in the cheese.
- Max makes the lesson lively: Expect humor, questions, stories, and clear explanations rather than a stiff lecture.
- A small-group setting: The intimate format gives you time to ask questions and meet the people around you.
- Generous servings for $70: The amount of cheese and wine makes this a strong value for a two-hour Paris activity.
- A useful first-day activity: Max also shares suggestions for places to eat, drink, and visit during the rest of your stay.
Arriving at 98 Rue Marcadet in Montmartre

The meeting point is 98 Rue Marcadet, 75018 Paris. Look for the green wooden front store. That detail matters because a tasting room can be easy to miss when you are watching street signs and trying to match a map pin.
The activity takes place in an intimate Parisian space with stone walls. It is not presented as a large production or a hurried stop between sights. You sit down, settle in, and let the food and conversation set the pace.
The setting helps this feel different from a quick market sample. You have time to look at the cheese, taste it on its own, try the wine, and then see what changes when the two are combined. That slower rhythm is useful if you have never paid much attention to the difference between a soft cheese, a hard cheese, a blue cheese, or a washed-rind style.
The front store is green and made of wood, so keep your eyes open when you arrive. The activity is wheelchair accessible, and the instruction is in English.
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How the two-hour tasting unfolds

The format is a guided progression through eight cheeses and five wines. You are not simply handed a plate and left to guess what you are eating. Max explains the cheese-making process, the places associated with each style, and the reasons a particular wine works with a particular cheese.
The exact order and names of the cheeses are not specified in advance, which is sensible for a tasting that may change with availability. You can expect variety, rather than eight versions of the same mild cheese. The point is to notice contrast: a sharper flavor beside a softer texture, a creamy cheese with a bright wine, or a stronger cheese matched with something that can hold its own.
Max also uses a map to show French regions and the size of different areas. That adds useful context. French food traditions are closely tied to place, and seeing the regions helps you understand why the same country can produce such different cheeses and wines.
The wines are selected to accompany the cheese rather than compete with it. Five French wines are included, with one sparkling wine. The pairing is the heart of the activity. You taste the cheese, take a sip of wine, and notice whether the combination becomes sweeter, sharper, creamier, or more balanced.
One useful lesson from the tasting is that red wine is not automatically the best partner for cheese. A white wine, sparkling wine, or another lighter choice can work better with certain textures and flavors. That is the sort of practical tip you can use later at a Paris restaurant or when choosing a bottle to bring home.
Max’s teaching style makes the difference

The strongest part of this activity is Max himself. He explains a technical subject without turning it into a classroom lecture. His style is funny, warm, and direct, and he keeps the group involved with questions and conversation.
That matters because cheese and wine can become vague subjects very quickly. Words such as earthy, sharp, creamy, fruity, and mineral are not much help unless someone gives you a clear way to notice those traits. Max breaks the process into manageable pieces and invites you to compare what you taste.
He is also generous with time. The session is scheduled for two hours, but the format does not feel like a race through eight samples. Questions are welcomed, and Max takes time to explain the background of the food and drink.
The humor is not just decoration. It helps a mixed group relax. Some people arrive with strong opinions about cheese or wine, while others know very little. The reported experience is designed so both can enjoy the afternoon, including people who normally do not care for one or both subjects.
You may also get recommendations for restaurants, bars, and other things to do in Paris. That is especially useful early in your stay, when you are still deciding where to eat and how to spend your evenings.
Eight cheeses, five wines, and a lot to eat

The quantity is one of the clearest strengths. The tasting includes eight French cheeses, and several people describe the portions as generous. Five wine servings, including sparkling wine, make this more than a token sampling.
At $70 per person, the value depends on how you use the activity. If you compare it with a simple snack, the price may seem high. If you compare it with a two-hour guided food lesson, eight cheeses, five wines, and a local host, the amount is more convincing.
You should plan this as a small meal or a substantial afternoon stop. One person specifically noted that there is a lot of cheese. Crackers or biscuits are not listed among the included items, so do not assume that bread or other extras will be provided. Fresh water is included, which is welcome during a tasting with several wines.
The generous portions also make this a good choice for people who want to try less familiar flavors without buying several full-size cheeses or bottles themselves. You can learn what you like before spending more at a market or wine shop.
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What the pairing lesson gives you

A good tasting should change the way you eat afterward, and this one aims to do that. Max explains the basic logic behind matching wine and cheese instead of asking you to memorize rules.
You learn to pay attention to balance. A salty cheese may need freshness. A rich cheese may benefit from acidity or bubbles. A powerful flavor may need a wine with enough character to remain noticeable. The lesson is presented in clear English, so you do not need previous training.
The sparkling wine is a particularly useful inclusion. Bubbles can refresh your mouth between bites, and they show that cheese does not need to be paired only with still wine. You may also taste a natural wine, depending on the selection for the session. Natural wine can be less predictable, but that unpredictability becomes part of the discussion.
The value here is practical. After the tasting, you can walk into a shop and make a better choice instead of reaching automatically for the most familiar bottle. You can also order cheese with more confidence and ask a server for a pairing that suits the style you enjoy.
A relaxed group, not a formal wine course

The small-group format keeps the mood social. You share the table with other people, but the session is personal enough for questions and conversation. Groups can be mixed, and the informal style helps people begin talking quickly.
One especially appealing detail is that a small booking can still feel personal. A pair may find themselves in a very small session, while a larger booking can create the easy energy of a shared afternoon. The exact group size is not specified, so do not book expecting a private lesson unless that is confirmed separately.
This is not the right choice if you want a silent, highly formal tasting with strict technical vocabulary. It is better for you if you like learning through stories, jokes, and conversation. The format suits couples, families, friends, and solo visitors who enjoy meeting people around a table.
The activity can also work for a group with different levels of interest. One person may care deeply about wine, another may be there for the cheese, and someone else may simply want a pleasant Paris afternoon. Max’s approachable style helps keep all three involved.
Why the location works for a Montmartre day

The tasting is in Montmartre, so it can fit naturally into a day spent exploring the neighborhood. One useful plan is to schedule the food activity alongside your time in the area, rather than crossing Paris just for a two-hour appointment.
The location gives you a break from sightseeing. Montmartre includes plenty of steep streets and walking, and a seated tasting offers a calm change of pace. It is also a smart way to place a planned meal between other activities without committing to a long restaurant lunch.
The exact walking distance from major Montmartre sights is not provided, so allow time to reach 98 Rue Marcadet and find the green wooden front. Arriving with a few minutes to spare is better than rushing in while the first explanation has already begun.
Who should book this experience
I would choose this for you if food is one of the main reasons you visit France, or if you want a cultural activity that does not involve another museum or monument. It is also a good match for first-time Paris visitors who want useful dining advice during the rest of the trip.
You do not need prior wine knowledge. Max explains the material in English and keeps the tone open to beginners. People who already know a fair amount about cheese or wine can still benefit from the regional details and the chance to taste combinations they might not choose alone.
This is less suitable if you avoid dairy, do not drink alcohol, or want a very short stop. The activity is built around eight cheeses and five wines, so dietary restrictions and substitutions should be confirmed before booking. The tasting lasts two hours, and the food and drink are meant to be enjoyed at a steady pace.
It is also worth thinking about the timing. Several pours can affect how you feel afterward, especially with generous servings. I would avoid scheduling an important appointment immediately after the tasting and would use public transport or a taxi if you do not want to walk afterward.
Booking details and value at $70

The cost is $70 per person. Included are the guided tasting, eight French cheeses, five French wines, one of them sparkling, and fresh water.
For two hours of instruction and food, that is a fair price, especially if the portions remain as generous as described. You are paying for more than the ingredients. You are also paying for the host’s explanations, the regional context, the pairing guidance, and the chance to ask questions in a small setting.
The activity offers free cancellation up to 24 hours before the start time for a full refund. You can also reserve now and pay later, which helps if your Paris schedule is still changing. Check the available starting times when booking, since the tasting is two hours long and the listing does not provide a fixed daily schedule.
The experience has a 5.0 rating from 470 reviews, with repeated praise for Max’s warmth, humor, clear teaching, and generous servings. Those qualities are more important here than flashy production. A cheese tasting succeeds when the host keeps the pace comfortable and helps you understand what you are tasting.
My recommendation
Book this if you want a friendly, food-focused Paris activity with enough substance to teach you something useful. The strongest reasons are Max’s engaging instruction, the eight-cheese variety, and the generous wine pours.
Skip it if you want a quick snack, avoid alcohol or dairy, or prefer a formal tasting with a fixed published menu. For most visitors who enjoy French food and want a relaxed afternoon in Montmartre, $70 is a reasonable price for a memorable two-hour lesson, especially if you schedule it near the beginning of your trip and use Max’s Paris recommendations afterward.
FAQ
Where does the cheese and wine tasting take place?
The meeting point is 98 Rue Marcadet, 75018 Paris, in Montmartre. The front store is green and made of wood.
How long does the tasting last?
The activity lasts two hours.
How many cheeses are included?
You taste eight French cheeses.
How many wines are included?
Five French wines are included, including one sparkling wine.
Is water provided?
Yes. Fresh water is included.
Who leads the tasting?
The tasting is led by Max, a local host who explains French cheese making, regional traditions, and wine pairings.
What language is the activity in?
The instructor and activity are in English.
Is the tasting wheelchair accessible?
Yes, the activity is listed as wheelchair accessible.
How much does the experience cost?
The price is $70 per person.
Can I cancel for a refund?
Yes. You can cancel up to 24 hours in advance for a full refund.
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